Indian Customers Visited Shanghai Shenhong Pigments and Reached a Consensus on Cooperation After In-Depth Negotiations

Recently, a delegation of Indian customers visited Shanghai Shenhong Pigments Co., Ltd. (hereinafter referred to as "Shenhong Pigments") for an inspection tour. Their purpose was to verify Shenhong Pigments' production capabilities, product quality, and supply chain assurance, laying the foundation for long-term cooperation. Shenhong Pigments' General Manager and the R&D, production, quality inspection, and sales teams warmly welcomed them throughout the visit. After in-depth discussions and on-site inspections, the two parties ultimately reached a clear agreement on cooperation regarding the procurement of iron oxide pigments, marking a new chapter of mutual success.

First Arrival at the Factory: Witnessing 30 Years of Pigments Industry Experience and Experiencing the Brand's Strength

The Indian customer delegation arrived at the Shenhong Pigments factory at 10:00 AM. In the reception room, the team first learned from the company's introduction that Shenhong Pigments has been deeply engaged in the field of iron oxide pigments for more than 30 years since its establishment in 1998. With the business philosophy of "integrity-based society, customer satisfaction as the pride", it has served customers in more than 40 countries around the world, with an annual throughput of 50,000 tons. It has long since passed the ISO 9001 international quality system certification and is a veritable "source factory". After reviewing Shenhong Pigments' qualifications and past cases, the client representative expressed recognition of Shenhong Pigments' extensive experience in international collaboration. "During our market research in India, we heard about Shenhong Pigments' stable coloring and outstanding reputation. Seeing your comprehensive quality system certification and customer feedback from numerous countries today has further strengthened our commitment to this partnership." The team also showcased Shenhong Pigments' core product portfolio—inorganic pigments in over 60 shades, including iron oxide red, yellow, blue, green, black, orange, and brown. The team highlighted the iron oxide red (model S130, net weight 25kg), which has attracted significant attention. Due to its high iron content, excellent dispersibility, and strong tinting strength, it ranks first in consumption in building materials, paints, and coatings, perfectly matching the Indian market's demand for high-quality pigments.

In-depth Workshop: On-site Observation of the Entire Production Process, Strengthening Quality Trust

Afterward, accompanied by the Shenhong Pigments team, the client delegation visited the production workshop and quality inspection center, observing the entire iron oxide pigment production process up close. In the production workshop, automated production lines operate in an orderly fashion, with specialized equipment at every step, from raw material screening to synthesis reactions and final product processing. The production manager explained, "As a professional iron oxide pigment developer and manufacturer, we not only possess state-of-the-art production equipment but also offer customized production services tailored to customer needs. For example, for pigments used in colored bricks and asphalt, which are of particular interest to Indian customers, we have mature production solutions."

The customer then proceeded to the quality inspection center, equipped with a variety of high-performance product testing and analysis instruments. The quality inspection manager demonstrated the quality inspection process for iron oxide pigments, demonstrating that every indicator, from ingredient purity and color consistency to weathering (fading resistance) testing, adheres to strict ISO9001 standards. "We strictly control product quality throughout the entire process. We conduct random inspections on incoming raw materials, monitor the production process every two hours, and fully inspect finished products before they leave the factory. This ensures that every batch of products has consistent quality and beautiful color." Upon seeing the test report's data, such as "color consistency meets standards" and "indicators meet standards," the Indian customer representative couldn't help but praise, "This is exactly what we need! I was previously concerned about the pigment fading in India's high temperatures, but now that I've seen your rigorous quality inspection process, I'm completely reassured."

Partnership Negotiation: Focusing on Precise Matching of Needs and Finalizing Cooperation Details

After the inspection, the two parties held in-depth discussions in the conference room. Based on domestic market needs, the Indian customer expressed their desire to purchase pigments such as iron oxide red and iron oxide yellow for use in colored brick production and architectural coatings. They emphasized the core requirements of "high tinting strength," "low additive dosage," and "long-term colorfastness." The Shenhong Pigments sales team detailed the performance parameters of the corresponding products based on the customer's needs. For example, Red Iron Oxide (S130) boasts a high iron content and excellent dispersibility, effectively reducing the customer's pigment addition costs in production. The team also promised to provide "one-stop service," with dedicated personnel throughout the entire process, from product customization and production to logistics and transportation, to ensure efficient order delivery.

The customer also expressed concern for technical support and after-sales service during the subsequent collaboration. The Shenhong Pigments R&D team stated on the spot that they would provide product application guidance, such as recommendations on the ratio of pigments to other raw materials, to help optimize the customer's production process. Ultimately, the two parties reached an agreement on details such as purchase quantity, delivery cycle, and cooperative pricing, and signed a letter of intent on the spot. Production of the first order is expected to begin next month, with shipments to India.

Win-win Outlook: Connecting the Chinese and Indian Markets with High-Quality Pigments

This Indian customer's visit and the resulting partnership not only recognize Shenhong Pigments' brand philosophy of "Technology interprets color, color embellishes life," but also mark a significant step in the company's expansion into the South Asian market. In the future, Shenhong Pigments will continue to create value for global customers with stable product quality, customized services, and an efficient supply chain, allowing the vision of "Shenhong Pigments, Decorating the World" to take root in more countries. We also look forward to promoting exchanges and development between the Chinese and Indian pigment industries through long-term cooperation with Indian customers, achieving mutual benefit and win-win results.